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Marketing Articles

AWI March Market Intelligence

AWI Market Intelligence – March 2014 reportIn this month’s newsletter, AWI look into the recovery of Western Europe and comments in relation to Australia-China’s FTA.

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Wool Meets the Market

By Katie Fisher from Agrihort Communications

Meeting the growing trend of a casually-dressed society, the demands of emerging consumer markets in China and the long-time absent market in Russia are the key objectives for wool marketing in...

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ABC Landline Story: 'Prickle Factor'

On Sunday the 5/10/2013, Landline featured a story on 'Prickle Factor'.  

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AWI Market Intelligence- October

In this month's edition, we focus on some of our major manufacturing and end user markets, and some of the issues within these markets which we think are relevant to demand along the entire wool production chain.

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Wool producers and social media

By Katie Fisher from AgriHort Communications

Farming can be an isolated business but, with the advent of social media, communication in agriculture has been made easier and more enjoyable. For many producers, social media has rapidly become the...

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WoolBook- from the Shed to the World Wide Web

WoolBook is a productivity tool for recording, analysis, presentation and exchange of accurate and relevant information from across the wool industry to enhance the value of Australian wool.

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AWI Market Intelligence

This week’s Wool Market Report  on the latest market information of the Australian Wool Market: 

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Participants ‘look beyond the horizon’ at the Hawker Forum

By Pene Keynes

After a long period of dry, rain on the roof was a welcome sound at the joint Natural Resources Arid Lands and Bestprac forum, ‘Looking beyond the Horizon’ in Hawker on May 31. 

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Wool Markets and Emerging Opportunities

By Pene Keynes

At Hawker, presenters and producers alike were positive about the direction and future of the wool industry. It was interesting to learn about what Australian Wool Innovation (AWI) and producers can do to help maintain and grow...

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Market Intelligence: Australian Wool Market Report

Each week the Market Intelligence and Reporting Team at AWI review the latest market information of the Australia Wool Market. The report provides a week to week tracking of the Australian Wool Market during the season, to give stakeholders a...

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Growers vote to maintain two per cent levy with record participation

AWI Press Release

Australian woolgrowers have voted to maintain the two per cent levy on wool sales to fund research, development and marketing of the natural fibre.

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AWI Market Intelligence - October 2012 report

This month, we shall provide some context for the current wool prices in Australia, and summarise relevant trade and financial news.

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Burra’s AWI Wool Clip: a great success

By Pene Keynes The Burra AWI Wool Clip coordinated by Bestprac on 27th of September was a great success with over 50 wool producers and industry members in attendance. The guest presenters were received well by producers and provided very...

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New Age Wools – The Short Wools

By Sally Ware Livestock Officer NSW DPI Hay

Once known as “prem” wools and seen as a sign of a “last resort” management tool such as shearing early to control lice or flies, short wools are becoming “new age”. Mark Bazeley, principal owner of...

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The Merino Ewe – Bred Bullet Proof

Dr Mark Ferguson

It is a beautiful thing when science and stockmanship find some common ground. Such is the case for the recent realisation of the value of increasing the genetic fat and muscle in Merino ewes. In what could be described as...

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AWI proposes 60:40 Marketing:R&D split for WoolPoll 2012

AWI Press Release The Board of Australian Wool Innovation (AWI) is recommending a change from the current 50:50 Marketing versus Research & Development investment split to a 60:40 ratio for the 2013/14 to 2015/16 strategic period.

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National wool production recovery checked

The Australian Wool Production Forecasting Committee has slightly reduced its forecast for 2011/12 to 345mkg, the same level as in 2010/11 and down by 1.4% from the December 2011 forecast. While sheep numbers have risen, the expected...

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Flinders Merino - Opening Opportunities and Communication in Wool Marketing

By Liz Guerin  In a semi arid area where options for increasing wool clip profitability through means such as reducing micron are limited, strategies which improve wool marketing are vital

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AWI Market Update 2011

Future price fundamentals for Australian wool Presentation by Dr Paul Swan at the Bestprac National Forum 2011

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MLA Meat Market Update - sheep, goats, beef

Presentation by Richard Apps at the Bestprac National Forum 2012

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Marketing Pastoral Lamb

Presentation By Jamie McTaggart at the Bestprac National Forum 2011

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