Contact Details:

Australian Wool Innovation Limited
Emily King
Manager, Woolgrower Education & Capacity Building

Marketing Case Studies

Welcome to the Bestprac Case Study Series, which each quarter will focus on a producer who is doing something new, unique and interesting in their business.

Although each case study will be different, they are designed to provide you with the tools and information you need to consider applying the new approach, way of thinking, technology or process to your business.

We’re planning to cover a diverse range of case studies from across the country, from animal husbandry to performance analysis, marketing, environment, people management, business systems and more.

The case studies will look at what drove the innovation, how it was implemented, the results that have been seen and enjoyed, lessons learnt and how it could be adapted and implemented by rangelands producers around the country.


Business diversification in the rangelands

Tony and Julie Smith own and manage ‘Rawnsley Park Station’, a pastoral station located 35 kilometres north of Hawker, on the southern side of Wilpena Pound in the Flinders Ranges region of South Australia.

View full case study here

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